What to include on a marketing agency invoice
- The retainer and the month it covers.
- Project work outside the retainer as separate lines.
- Ad spend at cost, or with your management fee shown separately.
- A short report or link that shows what the retainer delivered.
And the basics every invoice needs: a unique number, the issue date, when it is due, your details and the client’s, and how to pay.
A tip for marketing agencies
If your team tracks time against the retainer, compare hours to fee every month. It shows early when a client is costing more than they pay.
Questions
What should a marketing agency invoice include?
Your details and the client’s, an invoice number, the issue and due date, a line for each piece of work, the total, and how to pay. For marketing agencies it also helps to include: the retainer and the month it covers; project work outside the retainer as separate lines; ad spend at cost, or with your management fee shown separately; a short report or link that shows what the retainer delivered.
Is this template free?
Yes. Edit it here and download a PDF. There is no account and no watermark, and your details stay in your browser.
Invoice from your tracked time
Sheaf tracks hours per client and project and builds the invoice for you, with a link your client can open. Free during beta.